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Fruitful Events

Thoughtful Analysis of The Best B2B Event Playbooks

I study how high-performing B2B events are planned, marketed, and monetized. Then I turn my research into actionable takeaways you can use immediately.

Expect revenue frameworks, AI workflows, and operator deep dives that help you design fruitful retreats, dinners, and conferences.

Latest

Lessons learned: Just start

Jul 31, 2026

PLUS: Asking the right questions could land you your next big deal

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Deliver value before your event starts

Jul 24, 2026

PLUS: Attendees often measure events based on first and last impressions

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My event tech stack, fully exposed

Jul 17, 2026

It's worse than I thought 👀

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IRL > AI

Jul 3, 2026

PLUS: What I've been building lately (and why)

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How to land your biggest event sponsors

Jun 26, 2026

PLUS: The six-step sequence I use to bring in sponsorship revenue

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Fruitful Event

Thoughtful Analysis of The Best B2B Event Playbooks

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